Leading creators working with tech brands on TikTok in the U.S. TikTok penetration in selected countries and territories 2023 Weekly global audience reach of video live streaming 2021-2022 Largest TikTok user bases APAC 2023, by country dollars worldwide via online advertising. In 2022, TikTok was estimated to have generated around four billion U.S. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. That makes TikTok the seventh-most popular social media platform in terms of users, ahead of others that have been around much longer such as Snapchat, Pinterest, and Twitter. TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. The latest TikTok statistics show that, as of July 2022, the platform has over one billion monthly active users worldwide (DataReportal, 2022). In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. The companys CEO is excepted to present this data before congress during an upcoming testimony. YouTube Shorts, which rolled out to the global market in June 2021, reached 1.5 billion monthly active logged-in users one year after its launch. A new report suggests TikTok has reached the 150 million monthly active user milestone in the U.S. Brazil came in third, with almost 82 million users on TikTok watching short-videos.įrom Reels to Shorts: social short video takes the internetīetween 20 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. Indonesia followed, with around 110 million TikTok users. User figures have soared and continuously increased on both Android devices and iOS devices, reaching over 30 million and 120 million monthly active users in January 2022, on the respective. ban.As of January 2023, the United States was the country with the largest TikTok audience by far, with approximately 113 million users engaging with the popular social video platform. Audience As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. But data published in the company’s self-service advertising tools in 2022 shows that marketers can reach 1,023 billion users aged 18 and over. Creation 83 of TikTok users have posted a video. Last week, TikTok said the Biden administration demanded that its Chinese owners divest their stake in the app or it could face a U.S. TikTok had 1 billion monthly active users (MAU) worldwide as of 2021. senators backed bipartisan legislation to give President Joe Biden new powers to ban TikTok on national security grounds. “Lawmakers in Washington debating TikTok should hear firsthand from people whose lives would be directly affected by their decisions,” TikTok said. TikTok, owned by Chinese technology company ByteDance, said content creators will come to Washington this week to make the case why the app should not be banned. TikTok said in September 2021 that globally it had more than 1 billion monthly users. user data could be passed on to China’s government. TikTok is the successor to Musical.ly, the short-form video app. The app faces growing pressure from the President Joe Biden’s administration and lawmakers including calls to ban the app by many in Congress who fear its U.S. TikTok says it has crossed a major milestone: The social video app claims it now counts more than 1 billion monthly active users. The Chinese-owned app confirmed the figure ahead of TikTok CEO Shou Zi Chew’s testimony Thursday before the House Energy and Commerce Committee. WASHINGTON (Reuters) -TikTok said on Monday the short-video sharing app now has 150 million monthly active users in the United States, up from 100 million it said it had in 2020.
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